Röhlig Logistics becomes first freight forwarder to introduce Hapag-Lloyd “Live Position” container tracking
Bremen, 16 December 2024 - The owner-managed logistics company Röhlig Logistics has become the first freight forwarder in the market to offer real-time “Live Position” container tracking powered by Hapag-Lloyd’s advanced technology. This innovation enhances Röhlig’s digital portfolio, providing customers with unprecedented visibility of their container shipments across sea, rail, and road.
Industry-first solution
By seamlessly integrating Hapag-Lloyd’s Live Position API into its systems, Röhlig now enables customers to track their containers with precision, similar to parcel tracking. They gain access to real-time updates and the specific geographic location of the container. “We are thrilled to be the first freight forwarder to bring this level of transparency and control to our customers. This new functionality redefines supply chain visibility, enabling shippers and consignees to make informed, proactive decisions”, said Conrad Franchi, Chief Digital Officer at Röhlig Logistics.
The Live Position technology leverages smart Internet of Things (IoT) devices attached to containers, which transmit location data every 15 minutes. This information is fed into Röhlig’s operational systems via an API, which was co-developed by Hapag-Lloyd and Röhlig’s digital spin-off, cargonerds.
Growing digital portfolio
“We are dedicated to being a trusted partner in digital logistics, driving innovation and progress to meet our customers' evolving needs. With this latest milestone, we are delivering a solution that sets a new benchmark for the industry”, stated Conrad Franchi. Recent additions to Röhlig’s growing digital portfolio also include the all-in-one reporting platform Röhlig Insights and Tive Trackers, which provide real-time monitoring of cargo conditions, such as temperature, humidity, light and shock exposure.
About Röhlig Logistics
Röhlig is a logistics company specialising in the areas of sea freight, air freight and contract logistics. Founded in 1852 in Bremen, Germany, the family-owned company stands for trusted partnerships and long-term expertise. Today, over 2,700 staff members in more than 35 countries deliver tailor-made solutions and high-quality services to customers worldwide. More information on www.rohlig.com.
