Röhlig China has established a China Desk dedicated to overseas Chinese clients. The aim of this department is to build a strong communication bridge between Chinese clients and Röhlig overseas offices, strengthening operations for overseas logistics and warehousing. The China Desk will also be responsible for identifying potential Chinese clients and expanding into new business opportunities, further enhancing the company’s influence in the international market.
"I'm thrilled to lead the China Desk on our overseas journey. The department deepens the connections between local Röhlig branch offices and our valued Chinese clients overseas. Our aim is to strengthen partnerships and unlock new possibilities for international business."
Dennis Wang, Branch Manager, Chengdu
Röhlig China has also announced that Changfu Yu assumed the role of Business Development Manager for the China Desk in Germany effective 19 February 2024.
Changfu holds a bachelor's degree from Renmin University of China and has since pursued a master’s degree from the Free University of Berlin. Prior to joining Röhlig China, he served as the Membership Department Manager at the Chinese Chamber of Commerce in Germany, managing relationships with over 300 Chinese companies in Germany and more than 100 local European companies. Having resided in Germany for many years, Changfu possesses a cross-cultural mindset between China and Europe, allowing him to understand and adapt to local differences and overcome language and cultural barriers, enabling him to establish trust and consensus with clients.
In his new role, Changfu plans to make Germany the core of business development for the China Desk, gradually expanding into Western Europe. Leveraging his extensive experience in the Chinese and European business sectors, he aims to provide professional and efficient services to Chinese clients. In addition, the department will aid the rapid growth of Röhlig China on the international stage, while promoting the internationalisation of Chinese enterprises.
